Free Download Marketing For Nonprofit Organizations: Insights and InnovationBy Stacy Landreth Grau

Free Download Marketing For Nonprofit Organizations: Insights and InnovationBy Stacy Landreth Grau

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Marketing For Nonprofit Organizations: Insights and InnovationBy Stacy Landreth Grau

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Successful nonprofit marketing will help organizations capture the attention of donors, volunteers, legislators, and service consumers so that they can control the future of their organization. This book provides an indispensable overview of marketing for nonprofits from a strategic standpoint. Readers will learn how to integrate the most important aspects of marketing including branding, social media, market research, and outcome measurements into the very fabric of an organization s mission.

Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the basics of marketing for the benefit of small- and medium-sized organizations. It is an ideal resource for courses in both business schools and social work programs, as well as nonprofit managers who are ready to explore new and innovative ways to support their organization.

Features: insight sidebars detail research-based strategies and advice; innovation sidebars present; practice-based case studies and tips; social media marketing for nonprofits; branding tools; vignettes of real-life nonprofit organizations utilizing the concepts introduced in each chapter

• Sales Rank: #258938 in Books
• Published on: 2013-11-15
• Dimensions: 9.02" h x .71" w x 5.98" l, 1.11 pounds
• Binding: Paperback
• 215 pages

About the Author
Stacy Landreth Grau (PhD, Louisiana State University) is associate professor of marketing practice at the Neeley School of Business at Texas Christian University. She is director of the Neeley Fellows Program and is a consultant with Global Prairie, an international integrated marketing communication agency. Her primary areas of work include cause-related marketing, corporate social responsibility, and nonprofit marketing and branding.

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Get Free Ebook Human Resource Management: An Experiential ApproachBy H. John Bernardin

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• Published on: 2006
• Binding: Paperback

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PDF Download Industrial Network Basics: Practical Guides for the Industrial Technician! (Volume 3)By Gary D Anderson

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“Industrial Network Basics” is a resource that serves as a practical guide in understanding traditional network technology and protocols before moving into the essentials of the network technologies used in manufacturing, automation, machine and process control systems. Whether you work as a technician or as a design engineer, “Industrial Network Basics” speaks to the world of possibilities available for machine and process control in a clear and understandable language. Special emphasis is given to the unique characteristics of popular fieldbus protocols and the integration of complementary high speed “backbone” applications such as FF-HSE, Ethernet/IP and ProfiNet. The foremost industrial Ethernet and fieldbus applications are covered with one objective, to give the reader a solid foundation in network communications with equipment such as “smart” I/O blocks, programmable automation controllers, SCADA systems and a wide array of other “intelligent” field devices that are used in modern DCS environments. Included in the many topics covered: • Physical wiring media such as UTP, STP, Coax and Fiber-optic cable and connectors • Understanding how physical wiring is rated • Typical network topologies • Understanding Bandwidth • Broadband & Baseband • Decimal, Binary and Hexadecimal conversion • Understanding the OSI layers • TCP/IP and other protocols used in both traditional networks and “industrial networks” • Fieldbus Technologies such as FF-H1, Profibus, DeviceNet and RS-485 networks • High speed “backbone” applications such as ProfiNet, FF-HSE, EtherNet/IP and Sercos III • Allen Bradley networks, connectivity, drivers and cable interfaces

• Amazon Sales Rank: #77432 in Books
• Published on: 2014-08-22
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .28" w x 6.14" l, .42 pounds
• Binding: Paperback
• 122 pages

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Industrial Network Basics: Practical Guides for the Industrial Technician! (Volume 3)By Gary D Anderson PDF

Industrial Network Basics: Practical Guides for the Industrial Technician! (Volume 3)By Gary D Anderson PDF

Industrial Network Basics: Practical Guides for the Industrial Technician! (Volume 3)By Gary D Anderson PDF

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